Facebook’s Boost Your Business events provide businesses around the country with the most up-to-date tools, insights, and best practices for growing your business on Facebook and Instagram. You’ll also have the chance to learn from local business owners during a small business panel discussion, as well as connect with business resources in your community.

In honor of International Women's Day, we'll be celebrating and gearing the conversation towards women owned businesses. Special guests will highlight the important role women in business play in contributing to the local community's economic prosperity.    


Complimentary with registration


Monday, March 14


9:30AM - 12:00PM


Bingemans Conference Center
(The Ballroom)
425 Bingemans Centre Drive
Kitchener, ON N2B 3X7


Who Should Attend

This is a beginner – intermediate Facebook for Business training. You should attend if you:

  • Already have a Facebook Page for your business, but you want to learn how to improve the quality of your content.
    If you don’t have one, set one up prior to attending  here.
  • Already have an Instagram account for your business, but you want to learn how to get started with advertising on Instagram.  
    If you don’t have one, set one up prior to attending  here.
  • Are starting to use Ads by boosting posts or creating ad campaigns.
    If you a seasoned expert but need advanced support you can get help from our team or work with a Facebook Marketing Partner.
  • Want to learn additional techniques to take your business to the next level.
    Join us if Custom Audiences, Lookalike Audiences, the Facebook Pixel, Carousel Ads, or Local Awareness Ads do not sound familiar!


What You'll Learn

This seminar will show you what’s possible on Facebook and Instagram to help take your business to the next level. Areas to be covered during the presentation include:

  • Content – Tips for creating relevant  and engaging content that will resonate with your target audience.
  • Targeting – Get to know the tools available to ensure you're getting your message in front of the right people. 
  • Advertising – Whether you want to drive more customers to your store, visitors to your website, or installations of your app, learn how Facebook and Instagram Ads can help you achieve your business goal.
  • Measurement – Learn how to use Page Insights and Ad Insights to better understand who your customers are, how people are responding to your content, and the real business results Facebook is helping you achieve.
Event Agenda

9:30 AM — Check In & Networking:
Meet local business organizations and learn about the resources they have available to you; Take your photo at the Facebook and Instagram photo booth; Write on the LIVE Facebook Wall; Socialize with other local businesses in your area.

10:00 AM — Main Stage Kick Off:
Welcome remarks from community leaders.

10:15 AM — Boost Your Business Presentation:
Take your business to the next level with Facebook and Instagram.

11:15 AM — Small Business Panel Q&A:
Learn from the experiences and success of other local businesses. Submit your questions in advance when you register!

12:00 PM — Ad Coupon Giveaway:
Your chance to win a $500 Facebook Ad Coupon.



Complimentary with registration


Monday, March 14, 2016


9:30 AM – 10:00 AM Check-In & Networking
10:00 AM – 12:00 PM Presentation, Panel, Q&A


Bingeman's Conference Center
(The Ballroom)
425 Bingeman's Centre Drive
Kitchener, ON N2B 3X7


What To Bring
  • Facebook notepad and pen provided. If you prefer to take notes on a computer or tablet, feel free to bring yours along.
  • Bring your confirmation email with you to expedite check-in.
  • For more information check out the FAQ.

Greater Kitchener Waterloo Chamber of Commerce

Special Guest
The Honourable Bardish Chagger
Minister of Small Business and Tourism 


Do you have a Facebook or Instagram success story that you want to share? We want to hear all about it! Fill out this form to potentially be featured on our Small Business Panel and/or Facebook for Business page!


Facebook's Boost Your Business Waterloo, ON